If you thought there was a webpage where you could find the ideal logo for your company, you can be immediately disappointed. Just as no two people are the same in the world, so no two companies are the same. The visual identity of your company should be drawn from the identity and character of your brand.

Designing of your logo should start at your company's brand strategy, which defines your target audience, but also the character of your brand (serious or playful, relaxed or strict, etc.). In our work, we pay special attention to determining the point that makes our clients unique in the market and in relation to the competition. After creating a quality brand strategy in cooperation with the client, we come to the situation that we have a completely clear idea and direction for designing a logo and entire visual identity.

If you like the visual identity style of some well-known company, it can help the graphic designer understand your preferences, but the chosen style needs to fit into your brand character.

That is why it's important to answer some questions related to positioning, identity and communications of your brand, well before designing a logo for your company.

If you want to differentiate from the competition and build a leading brand, you should consider the question of your brand's identity very seriously.