branding, visual identity, packaging design
We were faced with the demanding task of creating a new wine brand from Kutjevo (Croatia), a region known for its excellent wines. Considering how the client wanted to position his brand in the premium segment, sophistication and elegance crystallized as the main characteristics of the brand. And what is more sophisticated than a beautiful word? Maybe just some sophisticated wine... and that's exactly the wine of Vetos Winery. Through thoughtful use of language, as the simplest and highest quality form of communication, we achieve sophistication. Elegance, on the other hand, is achieved by using a hand-shaped font, which points to the man - the winemaker, who carefully shapes the process of creating each bottle of wine at Vetos Winery.