rebranding, visual identity
Open book above the sea. That is the main motif of this project. According to the development strategy, the University of Split sees its role as a leading regional University in this part of Europe with a strong Mediterranean orientation. Thus, we also proposed "Mediterranean capital of knowledge" as a new University slogan. Furthermore, the ceremonial logo encompasses a scenery of Meštrović Gallery as a symbol of the rich history and culture of Split, a millennial Mediterranean city.
