rebranding, visual identity
In this project we designed our proposal for visual identity of newly formed Public Institution in Culture Hvar 1612. The letters and numbers in the logo create a kind of mosaic, which emphasizes the rich history and culture of Hvar as a city and island. The color palette of the visual identity is inspired by the Red Rocks, a natural phenomenon located near the town of Hvar. The typography used in the logo was modeled on the style of letters from the Italian Renaissance, a period that had a strong influence on the cultural development of Hvar.
