rebranding, visual identity, communication
We designed the visual identity and new brand architecture for the company Hordream, premium seller of workwear in the health and beauty industries. The client wanted us to reconstruct the identity and communication of their brand. Customer became a central part of this brand's story, which was also reflected in the visual identity. Logo of Hordream contains a symbol of the person dressed in a workwear, which is particularly emphasized in the multi-colored variations of the basic symbol.
